At RETORI, we celebrate the purity of the universal story by engaging in stimulating dialogues with artists and embedding the wisdom of their unique and transformative journeys into our creations.

A luxury Made in Italy fashion brand established in 2024 by founder and creative director Salma Rachid, RETORI offers women’s and men’s ready-to-wear and accessories collections unveiled through seasonless chapters twice a year, aiming to endow individuals with the charms required to flow through the journey of life.

Impeccably designed and crafted in Italy to be as effortless to wear as they are emotionally engaging, our creations are companions preparing our community for their journeys of life, precious collectibles imbued with meaning woven into their fabric, reflecting our belief in the goodness, magic and unpredictability of life’s adventures as well as in embracing one’s destiny.